Privacy Policy
Generations Funeral Home & Cremation Service respects your privacy and is committed to handling your personal information with care, dignity, and sensitivity.
This Privacy Policy explains the types of information we may collect through our website, how we use that information, and the choices available to you.
Information We Collect
- Complete or submit a contact or service inquiry form.
- Request information about funeral, cremation, burial, memorial, or pre-arrangement services.
- Subscribe to receive email updates or other communications.
- Contact us by phone, email, or through the website.
- Otherwise voluntarily provide information to us.
Personal Information
Your name, email address, telephone number, mailing address, and other contact information you choose to provide.Service Inquiry Information
Information relating to a funeral, cremation, burial, memorial, pre-arrangement, or other service request. Because of the sensitive nature of funeral arrangements, we encourage you not to submit confidential medical, financial, identification, or other highly sensitive information through a general website contact form unless it is specifically requested through a secure method.Communication Information
Messages, questions, feedback, service inquiries, and other information included in your communications with us.Technical Information
When you visit our website, certain technical information may be collected automatically, including:- Your Internet Protocol address.
- Browser type and version.
- Device type and operating system.
- Pages viewed and actions taken on the website.
- Referring website or search engine.
- Approximate geographic location.
- Date, time, and duration of your visit.
How We Use Your Information
We may use the information we collect to:
- Respond to questions and service inquiries.
- Communicate with you regarding funeral, cremation, burial, memorial, or pre-arrangement services.
- Provide requested information and support.
- Coordinate or assist with arrangements.
- Maintain business and communication records.
- Send occasional updates or helpful information when you have chosen to receive them.
- Improve our website, services, and visitor experience.
- Protect the security and operation of our website.
- Detect or prevent fraud, misuse, or other unlawful activity.
- Meet legal, regulatory, licensing, or recordkeeping requirements.
We will use your information only for legitimate business purposes or as otherwise permitted or required by law.
Sharing Your Information
Generations Funeral Home & Cremation Service does not sell or rent your personal information.
We may share information when reasonably necessary with:
- Website hosting and technology providers.
- Email and communication service providers.
- Analytics and website performance providers.
- Professional advisers, such as attorneys, accountants, or insurance providers.
- Vendors or service providers assisting with funeral, cremation, burial, memorial, transportation, obituary, or related arrangements.
- Government agencies, regulatory authorities, or law enforcement when required by law.
- Other parties when necessary to protect the rights, safety, security, or property of Generations Funeral Home & Cremation Service, the families we serve, or others.
Service providers are permitted to use information only as necessary to perform services on our behalf, subject to their own legal and contractual obligations.
Email Communications
When you choose to receive emails from us, we may send service-related communications, announcements, helpful resources, or other relevant information.
You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the email or by contacting us directly.
You may continue to receive necessary non-promotional communications relating to an inquiry, arrangement, or service request.
Data Protection
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or loss.
However, no website, internet transmission, or electronic storage method can be guaranteed to be completely secure. You should use care when submitting information electronically and avoid sending highly sensitive information through unsecured email or general website forms.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Enable essential website functions.
- Remember visitor preferences.
- Improve website usability and performance.
- Understand how visitors interact with the website.
- Measure traffic and website activity.
- Support analytics, advertising, or marketing efforts.
Cookies are small files stored on your device when you visit a website. Some cookies are necessary for the website to function, while others help us understand and improve visitor experiences.
You may adjust your browser settings to block or delete cookies. Disabling cookies may affect the functionality of certain parts of the website.
Third-Party Websites and Services
Our website may contain links to third-party websites or use third-party services, including mapping tools, obituary platforms, social media networks, video platforms, analytics providers, or other service providers.
These third parties may collect information according to their own privacy policies. Generations Funeral Home & Cremation Service is not responsible for the privacy, security, or content practices of third-party websites or services.
We encourage you to review the privacy policies of any third-party services you access.
Data Retention
We may retain personal information for as long as reasonably necessary to:
- Respond to an inquiry or provide requested services.
- Maintain funeral home and business records.
- Meet legal, regulatory, licensing, tax, insurance, or contractual obligations.
- Resolve disputes.
- Protect our legal rights.
- Maintain the security and integrity of our operations.
When information is no longer reasonably needed, we may delete it or securely dispose of it in accordance with our record-retention practices.
Your Choices and Rights
Depending on applicable law and the circumstances, you may have the right to:
- Request access to the personal information we maintain about you.
- Request that inaccurate or incomplete information be corrected.
- Request deletion of certain personal information.
- Ask questions about how your information is used.
- Opt out of promotional communications.
- Withdraw consent when processing is based on your consent.
Some requests may be limited by legal, regulatory, recordkeeping, contractual, or operational requirements.
To submit a privacy-related request, please contact us using the information below. We may need to verify your identity before completing your request.
Children’s Privacy
This website is intended for adults and is not directed toward individuals under the age of 18.
We do not knowingly collect personal information directly from anyone under 18 through this website. If we learn that personal information from an individual under 18 has been collected, we will take reasonable steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, services, technology, business practices, or legal obligations.
Revisions will be posted on this page, and the “Last Updated” date will be changed accordingly. Your continued use of the website after a revised policy is posted indicates your acknowledgement of the updated policy.
Contact Information
For questions, concerns, or requests regarding this Privacy Policy, please contact:
Generations Funeral Home & Cremation Service
29550 Grand River Avenue
Farmington Hills, MI 48336
Phone: (248) 426-9200
Fax: (248) 426-9218
